A Communication Bridge
Most importantly our focus is in Digital Communication in Health. Therefore, our ambition is to bridge the communication between Patients and the Pharmaceutical Industry. Moreover,
Patients – are seeking to find trustful answers on their health related questions
Pharmaceutical Industry – has a plethora of trusted knowledge on diseases and therapies
Communication – between those two parts has been strongly regulated that led to a gap
Digital Era – Patients of the Digital Era want trustful health related information everywhere at anytime
Certainly, Digital Health Communication has a crucial role in today’s online world. A new approach of pharmaceutical industry’s ethos, logos and pathos has the potential to ensure more and healthier days for patients.
Above all, Patients are active and deserve trustful answers anytime.
Patients of a Digital Era
The Relationship Between Patients and the Pharmaceutical Industry in the Era of the Web and Social Media
How can the industry contribute to knowledge sharing of health related information?
How Patients are searching for health related information on the web and social media?
Trust and Reputation
Which are Patients’ beliefs about the pharmaceutical industry?
How can digital communication build trust ?
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“In the digital sphere, where immersive data travels without time and place barriers, a new approach of pharmaceutical industry’s ethos, logos and pathos has the potential to ensure more and healthier days and years for patients.”